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The Janesville Gazette

August 14, 1985; p. 4G

Janesville, Rock County, Wisconsin

Business - Janesville Sesquicentennial
 
Telephone war started before turn of century
If you think it took the court-ordered breakup of American Telephone & Telegraph Co. a couple
of years ago to bring competition and cost-cutting to the telephone industry, think again. In 1908, a local telephone company had more customers than the Bell company.
In March 1880, the first telephone exchange was opened here by the Janesville Telephone Co.
with 16 subscribers. That number grew to 58 by Jan. 1, 1881. The exchange became part of the Bell system, and the Wisconsin Telephone Co. was granted a franchise by the city in 1892.
But in 1898, a movement began for an independent telephone exchange, and the Rock County
Telephone Co. was given a franchise and took away many of Wisconsin Telephone's customers.
However, both companies reduced prices and increased "their patronage to marvelous degree,"
according to a 1908 history of Rock County.
In 1908, the Rock County Telephone Co. had about 1,500 subscribers here, and the Bell affiliate,
Wisconsin Telephone, had about 900.

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